SEO and Marketing ROI from Reallocated Capital Savings using Switch & Scale Strategy.

TURN YOUR COSTS INTO GROWTH, AND YOU SAVINGS INTO SCALE!  

We recently worked with a Kilkenny Restaurant that was overpaying on their merchant services by €1500 per year. A simple switch to a highly regarded Irish merchant services provider ensured a saving of €1500 per year and by using our switch and scale strategy we managed to turn that expense into a profit! See below..

Business Context and Strategic Shift

Previously, the business was incurring an unnecessary expense of €1,500 annually due to higher merchant service fees. By switching providers, the company eliminated this cost, effectively turning a €1,500 loss into a new capital resource. This reclaimed capital, previously unavailable, has now been redirected into marketing and SEO efforts, creating a new growth opportunity.

Financial Impact of Reinvesting Savings

Here's how this reinvested €1,500 can perform under various typical ROI scenarios for marketing and SEO:

ROI (%)         Total Return (€)         Net Profit (€)

200               4,500.00                     3,000.00

400               7,500.00                     6,000.00

700               12,000.00                   10,500.00

1000             16,500.00                   16,500.00

Conclusion

This case highlights the power of capital reallocation: an ongoing expense was converted into a growth-driving investment. By reinvesting previously unavailable funds, the company not only eliminated waste but also created potential profit margins up to €15,000 through strategic marketing and SEO campaigns.