Switch and Scale (ROI €10,000)

30/04/2025

Learn how you can reinvest a (example) €1500 yearly saving into SEO and marketing campaigns for a potential ROI of  €10,000 by following our switch and scale method!

Switch & Scale is a smart, simple strategy designed to help businesses reduce merchant service costs and reinvest the savings into marketing and growth. 

By switching to a more cost-effective provider and optimizing EPOS systems, you free up cash to power your brand, reach more customers, and drive long-term profitability.



📊 Quarterly Scaling Plan: Marketing & SEO Investment

Quarter Activities Projected Outcomes Estimated Return
Q1 - Keyword research & site SEO audit
- Launch initial paid ad campaigns (Google/Facebook)
- Basic email capture setup (popups/lead magnets)
- Google Analytics & tracking implementation - +20% web traffic
- +10-15 qualified leads
- SEO issues identified
- Baseline metrics established Revenue impact: €500–€1,000
(Break-even or slightly profitable)


 
Q2 - Publish 4–6 SEO blog posts
- Optimize key landing pages
- Refine paid ad targeting
- Launch email campaign to leads - +30–40% organic traffic
- +25–30 leads/month
- Improved ad CTRs and ROAS
- Email list begins to convert Revenue impact: €1,500–€2,000
(ROI 1x–1.3x)


 
Q3 - Retargeting ads for site visitors
- Add reviews/testimonials to site
- Launch promo campaign via email & social media
- Expand SEO content - +50% total traffic (organic + paid)
- 2–3x more returning visitors
- +30–40 leads/month
- Higher conversion rate Revenue impact: €2,000–€3,000
(ROI 2x)



 
Q4 - Scale paid ad spend using profits
- Add sales funnel (free trial, lead magnet, booking, etc.)
- Run seasonal promotions
- Analyze & re-optimize top channels - Predictable lead generation engine
- Strong brand visibility in local/niche search
- Customer base & repeat purchases grow Revenue impact: €3,000–€5,000+
(ROI 3x–5x)

📈 Cumulative Impact (After 12 Months)

  • Organic Traffic Growth: +100–200%

  • Lead Generation: +150–200%

  • Total Revenue Return: ~€7,000–€11,000

  • Customer Acquisition Cost (CAC): Cut by 40–60%

  • Positioning: Dominating local or niche search visibility


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